Founder-Friendly
Photos
I'm a founder, you're a founder. You need photos, I take photos. It's a simple GTM motion.

About Me




Robert Ross
Founder of FireHydrant & Photography Enthusiast
I'm Robert Ross, the co-founder and CEO of FireHydrant, an engineer at heart, and a recovering on-call engineer who knows all too well the chaos of those 3AM incident pages.
Founder Stop (or "f-stop", for short) is a side thing I do for fun. I started it because I know that a great photo goes a long way. My seed investor, Work–Bench, hired a photographer for a public talk I did in 2019, and that's the same photo we used in our TechCrunch article for our funding announcements at FireHydrant.
I write code, I build software, I run a startup, and I take photos.
My Equipment
Just like my code, my equipment is top-tier.


This Sh*t is expensive
Sony A7R IV Camera
Mirrorless, full frame, 61MP. It's a beast.
Sony G Master Lenses Only:
- • 50mm f/1.2
- • 24-70mm f/2.8
- • 70-200mm f/2.8
- • 24mm f/1.4
- • 12-24mm f/2.8
- I have a problem please help me
Portfolio
I take all kinds of photos. Here are some of my favorites.

Shower Beers Live

Zermatt, Switzerland

Central Park

Central Park

Central Park

One Tequila, Two Tequila, Three Tequila, Floor

'Babe who is that taking our photo?'

Iceland

West 4th Basketball Court

Fierce

'Can you take a photo of me and my friends?'
git push -f origin main
Comes with photos, start up banter (talk to me about your tech stack), and up to 2 hours of photos. I can also provide (uncertified) founder therapy.
Git Push
Package Includes:
- 2-hour photo session
- At least 15 professionally edited images
- The rest of photo files are yours to keep (but you might hate them)
- Mix of professional headshots and casual workspace photos - your call
- 2 "rush" images delivered within 24 hours
- Remaining images delivered within 5 days or so
- Digital delivery via secure online gallery (I'll send you a link)
- Personal and commercial usage rights for startup purposes
- Image formats optimized for web, social media, and print
Ideal For:
Are we a match?
If you're still reading this, we're probably a good fit.
How It Works
Say hi
Fill out the simple form with your basic info to the left
Schedule
We talk about what you need, and I'll send you a contract
Smile
We meet. I take photos. You get the files after I edit them. Easy peasy.
Availability
This is a side business, and candidly, the timing may not work out for either of us. But if you're still interested, hit me up.
- Most weekends: 9am - 6pm
- Select weekday evenings: 5pm - 8pm
Pricing Details
It's simple.
The Package
If I haven't convinced you by now, I'm not sure what will.
Special deals for special people
Less than $250k raised
You have a long road ahead of you, and because of that your price is the same as a coffee. I'm not even kidding (but I am selective).
More than $50M raised
The price is the price
Everyone else
I need money to serve my crippling camera lens addiction.
Important Notes
- Prices are in USD
- I don't travel to anywhere beyond Brooklyn or Manhattan
- 50% deposit required to secure booking (my time is valuable)
Frequently Asked Questions
What forms of payment do you accept?
Venmo or Apple Cash. The price doubles if you try to pay with crypto.
Is this real?
Yes.
Why though?
I like hanging out with founders. I like taking photos. I like money. It's a win-win.
Have you told your board about this?
Nope. But they're pretty cool so I'm not worried about it.
How do you deliver the photos?
You'll get a link to a private folder in Google Drive where you can download the photos.
Do you offer a discount if I don't need all the photos?
You'll need them, trust me.